SIGNAL

SIGNAL is an investment management firm focused on European credit and real estate, delivering top-tier investment expertise in mid-tier European capital opportunities. They operate in a competitive landscape where many firms present themselves in a similar way.

Motel Design was brought in to refresh SIGNAL’s brand identity and create a new website that better reflects the firm’s distinct position and strategic clarity. The brief centred on developing a modern, differentiated visual system, refining their messaging, and improving the overall user experience. This included updating the logo and visual language, defining a clearer brand architecture for their sub-strategies, and designing a website that supports better way finding and communicates their expertise with more confidence and cohesion. The aim was to create a credible, contemporary identity that stands apart from industry norms while remaining professional and investor-focused.

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Our work began with a strategic foundation: clarifying SIGNAL’s positioning, tone of voice, and key messaging so the brand could better express its expertise and forward-thinking investment approach. From this, we developed the new tagline — “Reading Signals. Finding Value.” — a concise expression of the firm’s analytical strength and ability to uncover opportunity in complex situations. With the strategy in place, we moved into a full identity refresh, creating a more authoritative visual system that included a new crafted logo wordmark and comprehensive brand guidelines to ensure consistency across all communications.

This thinking carried across every touchpoint. We crafted a distinctive imagery style that blends AI-generated abstract visuals with original photography, giving the brand a look that feels both innovative and human. We implemented and launched the new identity at Signals Annual General Meeting, providing creative direction and production for the annual presentation, including print setup for the large-format stage backdrop. In parallel, we designed and built SIGNAL’s new website, creating an elegant and intuitive digital experience that clearly communicates the firm’s values and expertise. To support everyday use, we delivered a full suite of branded assets — from presentation templates to business cards and email signatures — along with cohesive social media graphics to strengthen their digital presence.

Together, these efforts mark the start of a bold and confident new chapter, aligning SIGNAL’s visual identity, voice, and digital expression with its global ambition and forward-looking investment philosophy.

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