Motel Transforms Brands into Category Leaders.
A strategic design studio for Finance and Private Equity, Investor Relations, Cybersecurity, and Tech businesses. Based in the UK. Working globally.
We’re Motel.
A strategic creative partner for professional services organisations that can't afford to look generic.
We work with Private Equity firms, Asset Managers, Investor Relations teams, Cybersecurity companies, and Tech businesses—all operating in complex B2B environments where brand isn't decoration, it's commercial infrastructure.
We understand the complexities of brand identity, websites, annual reporting, ESG disclosure, stakeholder communications, and regulatory compliance because we've delivered in these high-stakes environments repeatedly.
Not by chance. Thoughtful, disciplined design is a catalyst for sustainable growth. We strengthen reputation, improve clarity, and support better decision-making through strategic design that performs consistently across markets, audiences, and channels.
Our approach is rooted in commercial understanding. We know that deadlines and earnings cycles can't flex—so we make sure we can. We question everything to understand your organization, objectives, and constraints. We clear the blockers holding back growth. We deliver beyond expectations because "no" isn't an answer when commercial outcomes are on the line.
Form serves function. Function delivers results.
We simplify complexity, sharpen differentiation, and create systems that work over time. This isn't about making things pretty—it's about making things perform.
Specialist Professional Services Expertise
Finance & Private Equity
Investor Relations
Cybersecurity
Tech
Agile Team. Big Outcomes.
Motel is intentionally lean—senior strategists, designers, and communications specialists who've worked at global agencies and across professional services.
We combine deep sector expertise with design excellence. No juniors managing your account. No passing work between departments. Just experienced professionals who understand your world and deliver work that performs.
We're based in London with creative presence in the South East and South West, working globally with clients across the UK, Europe, and internationally. Our team operates with London's commercial standards and international perspective.
When the project demands it, we expand through trusted worldwide specialist partners and consultants—developers, copywriters, photographers, animators, and sector experts we've worked with for years. You get the right expertise for your specific needs without paying for overheads you don't need.
Leadership.
Jay Tunbridge
Founder & Creative Director
Jay founded Motel after leading creative work at agencies including Designhouse and L&CO, and with clients like Microsoft, Heineken and JLL.
He built Motel specifically for professional services organisations where brand has real commercial consequences — and now works with some of the world's most demanding clients, including one of the top 15 global PE firms.
With 25+ years experience, Jay leads client work and internal teams. No junior team handovers or account managers–just senior strategic design that questions everything, clears the blockers and delivers beyond expectations.
Outside the studio, Jay volunteers as a Talk Club Captain in Margate, running monthly mental fitness groups for men. He lives in Margate with his four children and dachshund, has an impractical obsession with oversized classic American cars, and needs to get back on a snowboard before he forgets how.
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How we help Professional Services organisations.
We help senior leaders, communication managers and marketing teams bring clarity and confidence to critical moments.
Brand
Digital
Communications
Experience
Work With Us.
We're always interested in connecting with exceptional strategists, designers, and communications specialists who understand professional services.
If you combine commercial acumen with design excellence, and you're excited by the challenge of working with the world's most demanding clients, we'd like to hear from you.
We don't have open roles often—but when we do, we hire for long-term fit, not short-term gaps.
We establish continually evolving, long-standing relationships.
"The brand refresh had an immediate and positive impact, empowering us to clearly articulate Apax’s competitive differences to our key audiences and helping us to capture the imagination of prospective partners, investors and employees"
Mitch Truwit
CEO
Apax
Supporting Local Minds.
Our partnership with Talk Club launched in Margate, to help elevate the conversation around men’s mental health. Through strategic design and storytelling, we’re backing their mission to get men talking.
Start with a Digital Brand Audit.
If you’re looking for a design partner who understands your sector, your pressures and your ambition to grow, we’d welcome a conversation.