Hamptons
Deliverables
Web Design
Icon Design
UX Design
Project Partners
Digital Agency
Roar
The Brief
Craft a client-centric Hamptons International website that anticipates user needs, simplifies navigation, and compels them to explore dream properties.
Our Approach
We wanted to understand the Hampton's customer deepest desires, the features they craved, and the competition they were navigating. We also assessed their current digital experience with Hamptons International and identified any technological hurdles.
Next, we embarked on mapping a seamless user journey, meticulously considering customer behaviour at every touchpoint. This journey would guide them effortlessly towards their dream Hamptons property. We brought the vision to life with concept wireframes, moodboards bursting with inspiration, and meticulously crafted designs. These initial explorations paved the way for a clear creative direction. With the creative direction locked in, we produced a premium comprehensive digital style guide. This ensured brand consistency across all platforms. Finally, we translated the designs into stunning desktop and mobile-optimised versions, guaranteeing a flawless experience on any device.
To perfectly complement the website's design, we meticulously created 23 one-of-a-kind icons that epitomise the Hamptons experience.
The Results
We establish continually evolving, long-standing relationships.
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Hamptons
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