CYPFER
Deliverables
Website Design
Videography
Exhibition Design
Imagery Creation
Photography
Website Build
Marketing Campaign Materials
Brand Animation
Language Translation
Project Partners
The Brief
CYPFER is a global market leader in ransomware post-breach remediation and cyber-attack first response. With a global presence and 24/7 support, they ensure your digital assets are secure and always opt for an in-house approach. CYPFER's reputation for providing Cyber Certainty™ was the driving force behind our partnership.
CYPFER's existing website project was headed in a direction that didn't align with their vision. Motel were engaged to reassess their strategy and introduce a fresh, innovative creative concept that would truly capture their brand essence. Given complete creative license, we embarked on a mission to create a truly original concept for the cyber industry that resonated with CYPFER's brand and met the demands of a tight timeline.
Our Approach
To stand out in a crowded market, we created a new conceptual design look and feel for the website that aligns with the existing brand identity. Inspired by their interconnected services we created an elliptical design that showcased their 360-degree service approach to cyber security. This simplified a complex offering, making it easy to understand. Humanising the brand, we paired this with hand-drawn illustrations of their team collaborating with clients. To bring the concept to life, we introduced an innovative 3D animation technology called Spline. This allowed users to explore the ellipse's contours in an interactive way, which animates in real time as the user scrolls with the page, creating an immersive experience.
Building on their existing brand elements, we developed colours, typeface and brand icons, incorporating colour gradients and distinctive visual cues to represent each service.
Concurrently, we partnered with CYPFER to develop a new marketing campaign that showcased their unique selling points creatively. The campaign assets were designed for use on their website, social media, email marketing, and at events.
Our campaign materials took a people-centric approach, inspired by the website's trajectory. The new visual style, featuring brand gradient colours, was delivered at their European launch event at the Gherkin in London.
We crafted brand messaging to complement the visuals and captured the event's energy through photography and videography.
The Results
Since the launch of the revamped CYPFER website and the implementation of new SEO and PPC strategies, we've witnessed a staggering 400% increase in fresh client leads. This growth has been consistent month over month, demonstrating the effectiveness of our approach.
To sustain and accelerate this momentum, we're continuing to provide CYPFER with comprehensive brand and design-led marketing support.
We establish continually evolving, long-standing relationships.
"
Working with Motel has been a transformative experience for our business. From the start, their unparalleled customer service and commitment to our project made them an invaluable partner. Their team showed remarkable expertise and dedication through every stage, from design to development. What truly sets Motel apart is their passion and creativity. They not only understood our vision but also enhanced it in ways we couldn't have imagined, ensuring every detail was perfect. Every interaction with their professional, yet friendly team was a pleasure. Motel isn't just a service provider; they are a true partner in our success. If you want a team that listens, understands, and elevates your business, we highly recommend them.
"
Elizabeth Sweet-Wilson
Vice President Marketing
CYPFER
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